I previously mentioned here that I am in the process of preparing a panel presentation for the 2009 South by Southwest Interactive Festival. The panel discussion is titled Emerging Payments: How the MySpace Generation Will Pay and is all about how GenY and Millennial consumers will drive adoption of the next generation of payment technologies, much like their parents did with plastic cards. Considering the audience at SXSWi, and their focus on design, media and social networking, understanding the market and technology forces surrounding how their target demographic will transact with them is a very relevant topic. It promises to be a fascinating discussion.
Joining me in this panel is Lance Gentry, a marketing guru with scads of experience in the youth centric arena. Lance is currently the Chief Marketing Officer at Mocapay, an innovative mobile commerce company. He previously worked on the launch of IZZE Beverage Company, and started his career in the film industry at Warner Brothers and Touchstone. We will be announcing other panel participants prior to the event.
Panel selection at SXSW is a democratic process. SXSW enthusiasts can vote for panels based on their interest level using an online tool. The SXSWi 2009 Panel Picker is online until August 29. I encourage you to visit the site and vote for your favorites. Even if you don't plan on attending, I would love it if you would vote for mine.
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